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Make It Happen Mondays with John Barrows

Aug 26, 2019

Author of "The Transparency Sale," Todd Caponi joins us this week to explore transparency in sales. Todd shares an amazing story of how he flipped an entire sales team's approach to selling in B2B by using complete transparency. Highlights include:

Transparency in negotiation

The SCARF model in sales

How to stop hoping the buyer doesn't spot your product's flaws

How to handle mentions of competitors with transparency