If content is king, then context is God. If you're not giving
your information you're just doing marketing's job, and not as good
as them. You have to give your information context.
About the Podcast
John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.